I’m Ian Adams,
Paid Social expert

Over 10 years of marketing and media experience. I am genuinely passionate about about the industry keeping up to date with all the hot topics. Privacy, metaverse, use of NTFs for brands.. Whatever it is I'll have a POV on it and how brands might be able to capitalise.

My story

My passion started when studying media and business at school, these modules covered the basics on how businesses use marketing techniques to build a brand or sales. These foundational pillars were then explore in more more depth at university where I studied 'Advertising management & digital media communications' This course gave me media industry knowledge and experience.

My Career in numbers

  • Worked for 6 agencies of which 4 of the main agency groups
  • Worked on over 25 brands across Tech, FMCG, Automotive, Fashion, Gambling, Gaming, Entrainment, Travel...
  • Can plan, buy across 10 platforms
  • +1 Security job at the 2012 Olympic games and 2 Chef jobs

Take a look at my resume

Get in touch

Paid Social Account Director

Jun 2021 - Present

Clients: Spotify EMEA, Hershey's (Reece's)

Paid Social Account Director

Dec 2018 - Jun 2021

Clients: Apple (iPhone, Mac, iPad, Watch, AirPods, Arcade, Apple Music, Apple Pay, Fitness+ &Apple TV+)

Paid Social Account Director

Jun 2018 - Dec 2018

Clients: Microsoft (Xbox, Surface, Windows, Office 365, Bing), Kellogg's (Cereals, Breakfast bars, Pringles)

Paid Social Account Manager

Nov 2015 - Jun 2018

Client: Camelot(The National Lottery), BMW/MINI, Peperami, Anki, EuroStar & MasterCard

Search Executive

Jun 2014 - Feb 2015

Client: American Express, CHANEL


Jul 2013 - Jun 2014

Interviewing media owners and telecom companies, collecting qualitative insights.

My skills & software

Forever learning ∞

Social Planning & buying

Brand Awareness
Engagement influencer tactics
Community management
Direct response campaigns
Mobile app install/event campaigns

Social Qualification

Facebook Blueprint
Twitter Flight School
TikTok Accredited
Snapchat Focus
Pinterest Academy


Office 365
Google suite
Project management (Asana, Trello, Notion...)
Adobe (Photoshop / InDesign)
Social Media platforms (Sprinklr, Hootsuite)

Follow me on Instagram