About me - IanAdams.media

# About ![[Pasted image 20250104233838.png|200]] # Ian Adams has worked for 7 agencies across the 5 of the main agency groups based in London - **Expert in:** Paid Social, Search, Addressable media, Community management - Supported **28 brands** across Tech, FMCG, Automotive, Fashion, Gambling, Gaming, Finance, Entrainment, Travel and more - Can plan and buy across **10+ platforms** - Planned and bought media for NA, EMEA, African and select APAC markets **Clients I’ve worked on:** Levi’s, Upfield, Zurich, Fidelity, Honda, Spotify, Hershey's, Dyson, Energizer, Fentiman's, Apple, Apple Music, Apple TV+, Kellogg's, Microsoft, XBOX, Bing, Camelot, American Express, CHANEL ## Roles | | Roles | Agency / Networks | Clients | | ---------------- | ----------------------------- | ---------------------------- | ------------------------------------------------------------------------------------------------- | | Jan 25 - Current | Digtial Business Director | Zenith / Publicis groupe | Spotify | | Jun 21 - Jan 25 | Digtial Media Activation Lead | KINESSO / IPG | Levi's, Spotify, Hershey's, Dyson B2B, Honda, Zurich, Fidelity, Upfield (Flora/Proactive...) | | Dec 18 - Jun 21 | Paid Social Account Director | OMD EMEA / Omnicom Group | Apple  iPhone, Mac, iPad, Watch, AirPods, Arcade, Music, Apple Pay, Fitness+ and Apple TV+. | | Nov 15 -Dec 18 | Paid Social Account Director | iProspect / Dentsu Group Inc | Microsoft, XBOX, Kellogg's, Camelot (National Lottery) | Others Roles: - Social Media Coordinator at WeShop - Search AE at Mindshare on CHANEL/AMEX. - Researcher at Institute of Practitioners in Advertising (IPA) - Internships: BHH, HeyHuman ## Some of my work can be found [[Portfolio|here]] ## Testimonials | | Name | Role | Comments | | ---------------------------------------- | --------------------- | ------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | ![[Pasted image 20250105152512.png\|50]] | Emma Thurley | Senior Account Director at Kines | I have the pleasure of working alongside Ian at Kinesso on projects for Dyson B2B and Levi's, and I can't recommend him highly enough. Ian's deep expertise and incredible knowledge make him an invaluable asset to any team. Whenever I have questions, he's always willing to help, providing clear insights and guidance with a calm and composed demeanour—even under the pressure of last-minute demands. His professionalism and collaborative spirit make him fantastic to work with, and he consistently elevates the work we deliver. Any team would be lucky to have Ian on board! | | ![[Pasted image 20250105152543.png\|50]] | Sofia Benincasa | EMEA Media Associate Manager at Spot | Ian is an absolute pleasure to work with. No ask is too big and no question too small. Always available to help, proactive in sharing news, insights and ideas, and forever on the pulse of the digital world. He would be a very strong asset to any team. | | ![[Pasted image 20250105152617.png\|50]] | Kaisa Eranti | Global Media Lead at Lumene G | Ian is a talented digital mind with a great eye for both detail and strategy. He has a deep understanding of the digital landscape and demonstrates a strong grasp of industry trends, best practices, and technological developments. He excels in establishing and maintaining trust with colleagues, clients, and partners, and has always shown great skill in building strong, effective relationships with the people he works with. | | ![[Pasted image 20250105152642.png\|50]] | James Copper | Director, Client Strategy at Publicis G | Ian is such a smart person and has been a pleasure to work with. He has a fantastic eye for detail with a really deep grasp of the social Platforms. At the same time is a capable team leader and very easy to get on with even at difficult times. He is really missed and I hope to work with him in the future! | | ![[Pasted image 20250105152726.png\|50]] | Aaren O'Connell | Managing Partner at OM | Collaborative, creative and strategic - Ian's expertise made him a trusted and persuasive voice in all meetings and discussions. While his passion led to creative and forward thinking approaches to campaigns and process. Ian's presence transcended his role of leading the social team, to becoming a fundamental part of strategic, client communications. Having worked with him across many parts of the Apple business, I look forward to the day where we work together again. | | ![[Pasted image 20250105152830.png\|50]] | Christopher Cox | Managing Partner, Head of Business Transformation at O | Strong multi disciplinary social expert, and a massive contributor to the business. Extremely smart and highly motivated I'm always impressed by how broad Ian's skills are and how quickly he'll get stuck into challenges. Passionate about what he does and a strong supporter of his team and the people around him. Always willing to go the extra mile Someone I really enjoy working with and can highly recommend. | | ![[Pasted image 20250105152911.png\|50]] | Philippa Falconer | Senior Consultant at Me | Reliable and dependable. Pleasure to work with. Expert in all aspects of social media from strategy, implementation to being a go to person for advice of creative assets in order to drive performance. | | ![[Pasted image 20250105152937.png\|50]] | Imrati Anand | Agency Partnerships | Ian was an absolute delight to work with. He is hardworking, committed and knowledgeable. Ian was always at the forefront of industry trends and innovations - he was the first to know about new product launches, features and technology. He took interest in learning, sharing best practise and pushing the team to advance within the social space. He's personable and kind - i'm sure he would be an asset to any team. | | ![[Pasted image 20250105153006.png\|50]] | Huxley Stewart | Senior Industry Manager, Auto | I managed Ian for just under a year and he was fantastic to work with. He is committed, driven and meticulous in all that he does and is a positive addition to any team. Ian was leading the Paid Social team and strategic offering for one of the largest, global brands. Working with and coordinating multiple markets and agencies, Ian took this in his stride in a mature and professional fashion. He was always looking to make performance improvements for the client along with improving the working effectiveness of his team. A great team player, Ian is always willing to get involved to support the wider business wherever needed in an entirely selfless manner. His passion and dedication for the industry will take him far. | | ![[Pasted image 20250105153052.png\|50]] | Cameron Vafaey | Account Management Lead at | Having worked with Ian for over two years now, I can honestly say he has been a pleasure to work with. His passion for driving strong campaign results whilst continuing to innovate within the social space is a winning combination. Ian’s work ethic and attention to detail are also very impressive, I have no doubt he will be an asset in any team. | | ![[Pasted image 20250105153209.png\|50]] | Richard Heelas | MD at | I worked with Ian for well over a year and found him to be extremely proficient in all aspects of his job and an absolute pleasure to work with. Ian also has a true passion for all things digital and would often be the first member of the team talking about the use of new technologies and how they would fit in to our industry. | | ![[Pasted image 20250105153256.png\|50]] | Matthew Smith | Global Client Vice Presiden | Ian was such an important part of the team and showed great attention to detail on the day to day executional side of the business. Most importantly though, his passion for paid social always came through when delivering plans and complex ideas to the client. This passion for pushing new innovative formats and understanding the overall social environment is what sets him apart! | | ![[Pasted image 20250105153324.png\|50]] | Alexander Young | Group Director, Paid Socia | Ian is hugely passionate about his field and this shines through in his work. This, along with his excellent attention to detail and work ethic made him an incredibly safe pair of hands in the eyes of our team and our clients. He has managed one of the most advanced and complex Direct Response clients in the UK to great effect and he’d be an asset to any team. | | ![[Pasted image 20250105153400.png\|50]] | Alice James | Business Director at Warner | I thoroughly enjoyed my time working with Ian, his enthusiasm and passion for the digital marketing and advertising industry is infectious! His calm demeanor under pressure and hard working ethic makes him very easy to work with. I am sure he will go very far in his career. | | ![[Pasted image 20250105153417.png\|50]] | Jemma Tadd | Head of | Ian was a great addition to our marketing team, sharing his knowledge and passion for social media across the whole business. | | ![[Pasted image 20250105153429.png\|50]] | Lee Merricks | Lead Product De | Ian is a very sharp and switched on individual. he keeps up to date and immersed in all things social media. During his time at Social Superstore Ian was very professional and helpful with great ideas and lots of energy. | | ![[Pasted image 20250105153445.png\|50]] | Anne Whitehouse | Director of Communications & Public Engagement at Oxford alth | I employed Ian as an intern in our Marketing team because he was one of the most proactive and enthusiastic students I had met. He had thrown himself wholeheartedly into the marketing world and was a leading light in the Bucks Advertising Society and student CIM chapter. He worked well with the team and brought new ideas to enhance our social media activity. He is always seeking to expand his knowledge and expertise and would be an asset to any marketing team. | | ![[Pasted image 20250105153501.png\|50]] | Vic Davies | Retired academic, ex media agency board director, | Ian was a first class student on my ads and digital communications degree here at Bucks. He was always proactive, not only on taught modules but also in taking part in student activity such as leading our Advertising Society and as part of the group that ran our Chartered Institute of Marketing Group. in these roles he shown good organisational skills. He attended various industry events in London, and clearly looked at home when talking to senior industry people. He was key part of a team that worked with me on an Institute of Practitioners in Advertising research project, that saw him carrying face to face interviews with organisations such as Sky, C4, Facebook , Google and Experian. His use of digital was excellent, both on the course and for his own development. He is keen and always wanting to develop his knowledge and skills. and I cannot recommend him highly enough | | ![[Pasted image 20250105153526.png\|50]] | Tim Harvey | Lead at un-held ex BBH | Ian has a brilliant passion and enthusiasm for advertising, particularly new media. He is keen as mustard and has lots to offer an future employer. | Tags: #Hello/aboutme ## Feel free to get in touch [[email protected]](mailto:[email protected]) --- [X](https://x.com/ianmartinadams) | [Instagram](https://www.instagram.com/ianadams3/) | [LinkedIn](https://www.linkedin.com/in/ianmartinadams/) © 2025 Ian Adams | Views are my own