Xbox
May 2018

Xbox State of Decay 2

Expertise

Paid Social

Platforms

FB/IG, Snapchat, Twitter

Deliverables

Strategy, Implementation

Project Overview

For this campaign, there was a strong desire to connect with gamers in new and interesting ways. In 2018 usage of the Snapchat lens was high with this younger age group. Also, the age booth app / organic lens feature was also going viral so Snapchat put forward this concept to illustrate how players would try to service for in-game.

Snapchat Lens

Execution

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Results

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