State of Decay 2 Game Launch

For this campaign, there was a strong desire to connect with gamers in new and interesting ways. In 2018 usage of the Snapchat lens was high with this younger age group. Also, the age booth app / organic lens feature was also going viral so Snapchat put forward this concept to illustrate how players would try to service for in-game.

This campaign also used all the main social channels FB, IG, TW, SC

Snapchat Story Ads

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Snapchat Lens